Skip to main content

Reader Service - 1980s Computer Flyers

Jason Scott

When I Was Young.....

...I used to read a lot of computer magazines. Compute, Creative Computing, Omni and many others would either show up at my home or more likely, get bought with whatever money I was able to scrounge up. Pizza and the latest issue would be the order of the day, and I would eat my slice happily as I walked home and dreamed of computers not yet owned and software not yet purchased.

One of the features of many computer magazines at the time were small postcards you could take out of the back pages. These cards, called reader service cards, would let you circle small numbers and indicate to some of the magazine's advertisers that you were interested in their product and wanted more information. Now, to a reasonable person, say, an adult reading the magazine, they might fill out one or two circles to get a catalog without having to call somewhere or waste postage. But that wasn't the case to me at 12 years old. This was an opportunity to get all these wonderful companies to send me neat stuff for free. So I did what anyone in my position (and perspective) would do..

...I circled them all.

Dozens of letters would arrive every day; my mother had no idea what to make of it. I started using multiple names, just so I could roughly track what flyers, leaflets and catalogs were coming as a result of which magazine. I quickly figured out that Creative Computing had the most active companies sending me stuff, so I'd hit them up for even more. My room started collecting piles of ads, papers, what have you being mailed to me. I started putting them all in a box, so I could look at them later, which of course I never really did. As time went on and the years passed, I kept the box and the papers inside, although as it moved from house to college to my apartments, it got a little roughed up.

Years later, I finally took the box out of storage in my basement, sorted through it, moved things around, stacked by size, and began the process of cataloging and understanding exactly what I had. And the short answer is, I have a ton of fascinating stuff! Catalogs of companies now long gone (and forgotten), brochures promising you the world in eight bits, newsletters of what amazing things were around the corner. I found small photocopied pamphlets from software firms that were probably three guys in a basement, and four-color perfect-looking flyers from what was probably ALSO three guys in a basement (who spent some money to hire a fourth guy in an office building somewhere.) I found all the old products I'd drooled over, and amazed myself at the prices of how much things cost back then (and I even understand why my father kept saying "No" to me wanting the latest gimgaws I read about). In other words, this is a treasure trove of history!

I thank you for reading this, and I hope you enjoy these unreachable paper promises of my youth.

240
RESULTS



PART OF
Folkscanomy Computer: Books on Computers and Programming
Folkscanomy: A Library of Books
Additional Collections

TOPIC
Catalogs 140
Computer History 140
Flyers 140
Leaflets 140
Mailings 140
Sales 140
disk 54
program 33
ibm 30
computer 28
software 27
data 26
programs 23
cassette 22
cartridge 20
atari 19
color 18
graphics 18
printer 17
memory 16
apple 13
memory expansion 13
basic 12
hard disk 12
disk drive 11
game 11
personal computer 11
extended basic 10
floppy disk 9
shipping charge 9
system 9
diskette 8
expansion 8
ibm personal 8
parallel printer 8
ram 8
user 8
video 8
Apple 7
cable 7
call toll 7
commodore 7
credit card 7
model 7
Atari 6
adventure 6
arcade 6
assembly language 6
bytes 6
drive 6
extended 6
interface 6
joystick 6
order 6
personal 6
radio shack 6
sound 6
stereo 6
titles identified 6
toll free 6
Atari ST 5
color graphics 5
dak 5
dot matrix 5
electronic 5
file 5
free 5
keyboard 5
risk free 5
screen 5
simply return 5
tape 5
texas 5
wait till 5
G4 4
basic cartridge 4
character 4
characters 4
drew kaplan 4
drives 4
enter 4
floppy 4
games 4
general ledger 4
level 4
lowest price 4
operating system 4
original box 4
parallel 4
port 4
print 4
program package 4
res add 4
risk 4
select 4
serial 4
texas instruments 4
triton 4
triton products 4
word processing 4
adjustable 3
board 3
cassette system 3
command 3
compatible 3
controller 3
controllers 3
density 3
disk drives 3
disk system 3
double density 3
dow jones 3
expansion system 3
files 3
game port 3
iMac 3
ihc 3
iii 3
lor 3
model iii 3
operating 3
percom 3
percom data 3
player 3
power 3
power supply 3
press 3
price 3
program recorder 3
records 3
source code 3
storage 3
temple 3
toll 3
track 3
triton turbo 3
version 3
vour 3
word processor 3
Apple Computer 2
Graphics 2
PowerBook 2
PowerMac 2
Sun Microsystems 2
Turbo Technologies 2
Ultra Workstation 2
abbs 2
adapter 2
address 2
ages 2
arcade game 2
atari basic 2
atari computer 2
automatic 2
battery 2
battle 2
bonus 2
bonus gift 2
bounty 2
byte 2
cartridge cartridge 2
cassette disk 2
cassette tape 2
catalog 2
cbs software 2
chicago 2
clara 2
coleco 2
colecovision 2
color computer 2
columbia 2
columbia data 2
computer software 2
computers 2
configuration 2
control 2
control data 2
credit 2
data base 2
data products 2
data separator 2
data storage 2
data transfer 2
database 2
datahandler 2
deck 2
desk top 2
device 2
digital 2
disk cassette 2
disk disk 2
diskette drives 2
diskettes 2
disks 2
display 2
doom 2
drive select 2
electronic arts 2
electronic exchange 2
emi 2
LANGUAGE
english 239
SHOW DETAILS
Title
Date Published
Creator
Triton Catalogs
16
ITEMS
3,664
VIEWS
3,664
Catalogs for Triton, maker of software for the TI 99/4a.
Apple Guide to the Macintosh Family Hardware, Second Edition, from Apple Computer. For Macintosh Plus, Macintosh SE, Macintosh SE/30, Macintosh Portable, Macintosh II, Macintosh IIx, Macintosh IIcx, Macintosh IIci, Macintosh IIfx.
Topics: macintosh, data, ram, signal, scsi, disk, interrupt, address, video, computer, main processor,...
Coleco Toys and Games '80 - We're the One: Catalog of electronic, plastic, and variant toys from Coleco for the 1980 store season. This catalog was intended for chains and purchasers for stores to browse through and buy Coleco products by the truckload. Therefore, the prices are on a separate green sheet of paper, and the catalog itself focuses on top-quality shots of all the toys. Toys include electronic football, hockey, socker and basketball games, Quiz Wiz, Lil Genius, Zodiac, Colortron,...
Topics: electronic, color, packaging, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, full,...
Digitzed by Cabel Sasser.
Topics: free, toll, stereo, dak, risk, sound, cable, order, risk free, simply, res add, credit card, toll...
The 1983 Winter/Holiday catalog for The Shelburne Company (later Shelburne Innovations), a direct-mail Consumer Electronics company (with a now-closed showroom in Maryland). 28 pages of classic early-1980 consumer electronics, from the areas of telecommunications, health, gadgetry and furniture. "Innovative Products for You and Your Home" Larry Demko writes: "The Shelburne Company catalog, later called INNOVATIONS, was created and produced by Larry Demko, who wrote much of the...
Topics: pulse, phone, cordless, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, battery,...
Digitized by Cabel Sasser.
Topics: sound, dak, stereo, free, phone, deck, risk, order, credit, cassette, wait till, industries...
Brochure for the Varityper Composition Systems, including the flagship Comp/Edit Phototypsetter with the 4800 Area Composition Terminal - One of the best examples of how far ahead a leap the Macintosh computers were, and how far we've come generally (1980, likely sent out 1983)
Topics: typesetting, type, varityper, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings,...
Topics: cartridge, disk, cassette, program, computer, extended, programs, basic, memory, lor, package...
20th Century Plastics gets into the Personal Computer Supply business with a 4-page catalog of protectors, storage boxes, and binders.
Topics: vinyl, holds, file, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, disk, quantity,...
Avalon Hill Games and Parts from Avalon Hill. Digitized by anonymous.
Topics: rules, counters, set, pad, gameboard, game, cards, mapboard, cards set, chart, playing pieces,...
Digitzed by Cabel Sasser.
Topics: free, stereo, toll, order, risk, cable, sound, dak, kaplan, simply, original box, res add, risk...
Digitzed by Cabel Sasser.
Topics: stereo, free, toll, cable, sound, deck, dak, order, credit, risk, drew kaplan, res add, risk free,...
Documentation for the uPD72070 Floppy Disk Controller (FDC)
Topics: data, command, fdc, bytes, set, controller, byte, status, tap controller, host, write data, rising...
Turbo Technologies, Inc TurboDuo Brochure from 1992
Topics: Turbo Technologies, Turbo Duo
Topics: cartridge, disk, cassette, antenna, radio, software, program, vour, memory, mhz, triton, expansion,...
Manual for the Atari 410 (Cassette Recorder) including proper care and maintenance, use of the buttons, loading and saving programs, and installation; gift of Dr. John Rescigno.
Topics: program, atari, cassette, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, computer,...
The Sirius Software Summer 1983 Game Catalog, listing the full collection of Sirius software games, all accompanied by poorly-drawn comics portraying each game's premise as a story involving cartoon characters.
Topics: sirius, commodore, atari, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, disk,...
Catalog/Promotional Material for the "Next Generation" of Atari Home Computers, before a buyout by Jack Tramiel closed down most of the proposed machines.
Topics: atari, computer, program, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, programs,...
Instruction manual for Castle Wolfenstein from Muse Software, by Silas Warner.
Topics: castle, apple, muse, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, software,...
Micro Match Catalog and Buyers Guide for Summer 1983: 36 pages of printers, cards, drives, software, and books related to the IBM Personal Computer User.
Topics: ibm, disk, color, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, adapter, data,...
Digitzed by Cabel Sasser.
Topics: dak, trap, order, cable, stereo, ibm, sound, video, bass, equalizer, drew kaplan, credit card, trap...
Topics: cartridge, disk, cassette, basic, memory, printer, bonus, extended, ages, program, word processor,...
Brochure with information about a Computer Camp in Indiana, including descriptions, proposed meals and credentials of staff.
Topics: computer, campers, midwest, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, camping,...
Topics: cartridge, disk, cassette, software, program, vour, memory, triton, expansion, programs, triton...
Binder-able fact sheet on BASF FlexyDisks (5 1/4" Floppy Disks) including information on the company, specifications, compatibility, and the "BASF Qualimetric Standard".
Topics: basf, flexydlsk, qualimetric, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings,...
12-page brochure for the Amiga Computer. "Amiga: The Computer for Creative Minds", with profiles of various types of Amiga users, including composers, artists, musicians, writers, movie makers, and so on. Somewhat questionable "case" numbers below each entry, indicating some sort of global "Amiga Dossier" of users.
Topics: amiga, amigas, color, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, graphics,...
Cover letter and flyer for the Superbase 64 by Precision Software of Surrey and New York, the "new concept in database management / complete information system for the Commodore 64".
Topics: characters, superbase, records, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings,...
Brochure for the IBM Personal Computer (PC). Contains information on the system, software available, and types of additional services that could be purchased. This was the November 1982 version of the brochure, meaning it was part of the first wave of IBM PCs, with the full weight of the IBM Marketing Machine behind it.
Topics: ibm, personal, computer, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, diskette,...
FineTech Furniture Presents: The Woodbury Series. 4-page pamphlet plus two-sided price sheet of solid oak office furniture, geared towards providing high quality presentation of computer equipment.
Topics: traditional, desk, keyboard, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, drawer,...
The Maxell Corporation's 1983 selection of Floppy Disks (5 1/4", 8", and Compact) as well as other recording media, presented in dazzling color..
Topics: bytes, sectors, tracks, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, pulse,...
The June 1981 edition of the Chicatrug News, the Chicago TRS-80's Users Group Newsletter. "All the TRS-80 News You Need, When You Need It".
Topics: model, vst, program, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, data, software,...
One-sheet and cover letter for the Xentek Corporation "Magic Mother" - an expansion card for the Vic-20 that expands the bus to allow duplication of cartridge ROMs and provide a fuse to protect them.
Topics: magic, cartridges, cartridge, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings,...
"STB Systems Incorporated: Expansion Products for Personal Computing" - Small brochure catalog for a range of expansion cards for Apple IIs and IBM PCs, including video, RAM, and input/output. Includes separate price list on accompanying card. STB Systems apparently lived up into the 1990s until getting bought out.
Topics: ibm, memory, compatible, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, printer,...
"The Diet for Healthier Hardware" - Electronic Protection Devices, Inc. presents a collection of fruit-themed plugs and breakers for computer hardware, including the Lemon, Lime, Peach, Orange, and the fearful Grizzy.
Topics: power, surge, surges, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, grizzly,...
An incredible promotional advertising supplement from IBM: "When will YOU start to use a Computer?" - a 12-page overview of the mechanics of owning and using a home computer (i.e. the new IBM PC) by explaining the process as it resembles using a calculator or the "new" Automatic Teller Machines. Includes 1950's style drawings to provide some sort of soft touch; has a small quiz "What can you do with a Computer?".
Topics: scotty, gail, computer, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, computers,...
Topics: disk, cassette, cartridge, tht, ind, anj, tlie, ihc, disk drive, color, order form, adapter cable,...
Br0derbund Software Brochure: We could tell you we make the finest computer games. We don't have to. You keep telling us. Includes screenshots for a number of Br0derbund games, as well as cover shots and pleasant artwork. Unfortunately, this particular brochure recieved a large amount of abuse from an overwhelmed 12 year old fool and has extensive pen and marker scribbles on it.
Topics: atari, joystick, galactic, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, apple,...
Sfinks, a chess program written by William Fink. It was one of the early commercialchess programs for IBM PCs, written in Assembly for 8-bit Z80- and 16-bit 8086 microprocessors subsequently, and participated at the ACM 1982 and the WCCC 1983 with the 8-bit version running on an TRS-80 microcomputer. Sfinks was a modern full-width alpha-beta searcher with iterative deepening and small refutation tables with very moderate memory requirements to store two additional moves of a principal variation...
Topics: defense, sfinks, gambit, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, moves,...
Reader Service - 1980s Computer Flyers
by Atari Corporation
208
0
0
Atari 1040STE Computer Brochure from 1990
Topics: Atari, Atari ST
TRS-80 Software Library from Radio Shack. Digitized by anonymous.
Topics: program, acct, data, level, programs, tandy, shack, radio, calculates, posting, posting summary,...
One Sol-20 equals three computers. Advertisement for the new Processor Technology Sol-20 computer, which cost only $1649 in kit form and $2129 fully burned in and tested. From Volume 1 Issue 1 of ROM Magazine.
Topics: byte, computer, shop, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, mart, san,...
Winter 1983 catalog of gifts, gadgets and candy from Sweet Gum, a candy store in North Miami, Florida. Includes computer-shaped candy, whacky computer t-shirts, ties, desk toys, and even a couple electronics (notably, a Wico joystick). Contains what appears to be doubled pages, but in fact there was an extra page folded into the catalog with a slight "remix" of some of the items and a different form to fill out.
Topics: computer, add, ibm, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, programmer,...
16-page catalog for Jade Computer, a small chain of California computer stores selling software and hardware for Apple and IBM computers.
Topics: ibm, list, price, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, parallel, jade,...
Brochure for Compuserve's Megawars, one of the first massively-multiplayer online games, allowing game players to trade and fight enemies in space; includes space map, as well as information on many other games available to Compuserve users. (Brochure is pretty dirty; sorry about that).
Topics: enemy, space, ship, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, phaser, galaxy,...
Sheet for Crown of Arthain (Adventure Game) from Microfun.
Topics: crown, search, apple, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, mountain,...
Reader Service - 1980s Computer Flyers
by Programma International
183
0
0
80-Grafix from Programma International. Digitized by anonymous.
Topics: board, programma, graphics, qty, shipping, expiration, visa, character, horizontal, screen, lower...
Alloy Computer Products: The Performance Company - 4 page flyer and 1-sheet supplement of products, including the PC-STOR Winchester Disk and PC-BACKUP Tape Backup Unit.
Topics: tape, cartridge, data, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, subsystem,...
Winter 1984 Quadram Quips: A Collection of Quadram products for the IBM PC, including expansion cards, RAM boards, time/date clocks, and printer system, as well as the breathtaking "Quadlink" card, an Apple II on a card.
Topics: ram, ibm, quadram, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, quadmaster,...
Spring 1984 Catalog for Strategic Simulations, Inc., a game company focused on turn-based games or simulations (with a branching out into arcade-style games as well) Originally a half-page booklet, scanned across to keep the visual look of the majority of catalog pages..
Topics: computer, commodore, disk, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, ssi,...
Reader Service - 1980s Computer Flyers
by Atari Corporation
180
0
0
Atari Corporation MEGA STE Business Computer brochure from 1990
Topics: Atari, Atari ST, Atari MEGA ST, Atari MEGA STE
Teac FD-55R Floppy Drive Flyer from Teac. Digitized by anonymous.
Topics: teac, track, side, disk, max, drives, innermost, density, data, recording, wet bulb, track radius,...
"Star Sprite - Let Your Imagination Blossom" - Software support for the SuperSprite Board from Synetix - Includes Star Sprite I, II and III, from Avant-Garde of Eugene Oregon.
Topics: starsprite, graphics, supersprite, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings,...
"Colorplus Shatters the Mold" Sheet for the Colorplus High Resolution Color Graphics Adapter from Plantronics.
Topics: colorplus, color, graphics, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings,...
Reader Service - 1980s Computer Flyers
by Atari Corporation
175
0
0
Atari Falcon 030 Computer Brochure from 1992
Topics: Atari, Atari ST, Atari Falcon
Topics: cartridge, cassette, disk, programs, memory, computer, extended, program, vou, color, disk version,...
Reader Service - 1980s Computer Flyers
by Texas Instruments
174
0
0
Beginner's Basic from Texas Instruments. Digitized by anonymous.
Topics: program, print, color, call, screen, character, computer, basic, chapter, enter, mathematical...
Ribbons for Computer Printers, from Aspen Ribbons, Incorporated. 16 page catalog of cartridges and parts for computer printers (dot matrix, not laser) circa early 1980s. The photos of the parts don't look great because they WEREN'T great. Over 300 computer ribbons listed, as well as a handy chart of ribbon supplies to printer manufacturers.
Topics: ibm, aspen, ribbons, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, multistrike,...
Summer 1983 Thorn-EMI Video Catalog, Catalog of Game and Financial Software for Atari, Commodore, and Texas Instruments Computers. "Play for Real...", 20 pages
Topics: emi, thorn, cartridge, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, computer,...
IBM PC Compatibles Competitive Evaluation, by Columbia Data Products, Inc. Comparison of features of the IBM PC by Columbia Data products, including pricing, features, and bundled software - You'll never guess who won. Also includes a couple full-color flyers for the Columbia.
Topics: ibm, columbia, compatible, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings,...
20-page catalog (two pages are combined as a spread) of a Commodore VIC and C-64 catalog for Computermat Systems, a publisher of games and adventures. Includes call for authors, lists of games, and offers of packs and specials.
Topics: software, joystick, pak, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, color,...
The Basic Handbook 2nd Edition from David A Lien. Digitized by anonymous.
Topics: basic, level, computer, learning, programs, manual, handbook, edition, reference, lien, learning...
Two for the Atari from Bram Inc. by Mike Edwards: Zombies and Attack at EP-CYG-4 - One-page flyer from Bram and encouraging purchase from Computer Palace.
Topics: ttie, zombies, player, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, pioyfield,...
Reader Service - 1980s Computer Flyers
by Atari Corporation
167
0
0
Atari Corporation TT030 Graphics Workstation computer brochure from 1990
Topics: Atari, Atari ST, Atari TT030, Atari TT
Topics: disk, cartridge, cassette, vour, basic, bonus, vou, extended, doom, gift, hard disk, titles...
Topics: cartridge, remote, disk, programs, grades, ami, lor, controllers, remote controllers, plato, triton...
Apple Computer new iMac Brochure from 2002
Topics: Apple, iMac
Pair of (poorly-scanned) ads for Imagic Games for the Atari 2600, from the December 1982 issue of Video Games magazine.
Topics: gary, video, imagic, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, experts,...
One-sheet and cover letter for the Mylex Chairman, the "Chairman of the Boards": a graphics card for IBM-PCs providing additional graphics formats to the PC.
Topics: color, graphics, ibm, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, mylex,...
"Which Player is Doing the Right Thing" collection of advertisements from Atari. Cartoon versions of Dig Dug, Moon Patrol, and Battlezone, with a quiz asking if the reader knows which move will garner more points according to the rules of the game. From Electronic Games Magazine, December 1983.
Topics: atari, moon, sears, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, battlezone, dug,...
Issue #1 of Esnesnon, humor magazine of Horace Greeley High School, Chappaqua, NY, USA. Edited by Jason Scott Sadofsky and John Rescigno. 16 Pages..
Topics: vince, esnesnon, crowd, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, pue, noa,...
The 1983 Catalog, Volume 3 Number 4, of Adventure International, the Scott Adams-helmed Software publishing house (1979-1984). Includes the Scott Adams adventures, video games, strategy games, financial software, utilities, and additional adventure games or game development kits..
Topics: atari, disk, adventure, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, maxi,...
Topics: disk, cassette, cartridge, extended, expansion, program, memory, basic, adventure, printer, record...
Apple Computer PowerMac G4 Brochure from 2002
Topics: Apple, PowerMac, G4
Magazine Ad: "Why Apple II is the World's Best Selling Personal Computer", with overview of features and advantages of the Apple II, along with side-ad for the new Apple Communication Interface. Appeared in Creative Computing May-June 1978 issue.
Topics: apple, printer, peripherals, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings,...
"Epyx: Strategy Games for the Action-Game Player." 1983 Catalog for Epyx games; somewhat strange in that the writing is more aimed to show how effective Epyx games are for sales and availability than for end-users. (Likely, this catalog was meant to go to store owners, and not direct customers.) Contains previews for many games that may or may not have ever seen fruition
Topics: epyx, game, player, Flyers, Computer History, Sales, Catalogs, Leaflets, Mailings, strategy,...